Smarter Strategy Delivered by Experts Using the E7 Framework.
Time Poor & Work Saturated
You’ve got the products, the people, the potential. What you don’t have is the time (or headspace) to keep rethinking the message.
That’s where we come in.
We use the E7 Framework — our proven emotional marketing system (DVANA IP) — to build high-impact strategies and campaigns that connect quickly, convert reliably, and keep working long after the click.
It’s not theory. And it’s not another playbook you have to figure out. We apply it for you — clearly, effectively, and fast.
smarter strategy delivered by experts
smarter strategy delivered by experts
We Help Growth-Focused Teams Get More From What They’ve Already Built
We work with:
- Marketing managers juggling campaigns, performance goals, and internal pressure
- Business owners or founders wearing too many hats
- Agency and content leads trying to scale without burnout
You don’t need a new funnel. You need a message that matches the people you're talking to — one that resonates at the identity level.
That’s exactly what we deliver — with clarity, speed, and measurable lift.
See the Framework in Action
Here’s how we’ve helped teams like yours unlock serious results using emotional clarity and strategy — across industries and business types.
🥕 B2C Product Example: From Ingredients to Indulgence
- Audience Archetype: The Escapist
- Virtue: Wellbeing
- Hook: “Dinner, sorted.”
What We Did:
We worked with a local food brand struggling to grow basket size. Instead of pushing raw produce, we repositioned the offer around ease and comfort — exactly what their customers were craving.
- Before: “Buy fresh, local carrots.”
- After: “Chef-made carrot soup. No prep, no stress.”
Result: Emotional clarity led to higher cart value and better repeat purchase behaviour.
⚙️ B2B Product Example: Coatings That Build Credibility
- Audience Archetype: The Achiever
- Virtue: Authenticity
- Hook: “Make your team look brilliant.”
What We Did:
A manufacturing client had a solid product but uninspiring messaging. We helped them shift from features to professional recognition, speaking to what their buyers actually wanted: credibility and confidence.
- Before: “We supply high-performance coatings.”
- After: “One coating. Four uses. Zero downtime.”
Result: Stronger positioning, shorter sales cycles, and increased upsell opportunities.
📊 B2B Service Example: Strategic Relief, Delivered
- Audience Archetype: The Overwhelmed
- Virtue: Support
- Hook: “We’ve got it covered.”
What We Did:
A professional services firm came to us with a value-rich offer — but the message felt heavy. Their clients didn’t want more input. They wanted less to think about. We reframed their proposition to become a relief, not a resource.
- Before: “We offer strategic business consulting.”
- After: “We handle the data. You focus on growth.”
Result: Less resistance in sales conversations. More long-term retainers. Happier clients.
How We Do It — Strategic Application
The E7 Framework is built on seven universal audience archetypes — patterns of identity and motivation rooted in real human behaviour. Tried and tested over the centuries.
When we map your messaging to the archetype that best fits your audience, everything starts working harder:
- Your offer becomes instantly clearer
- Your message lands faster, with less resistance
- Your brand becomes the obvious choice
We don’t just teach the system. We work with you to apply it — clearly, ethically, and with measurable results.
smarter strategy delivered by experts
smarter strategy delivered by experts
Why Clients Choose Us (Not Just the Framework)
Anyone can access a framework. We know how to make it work, because we designed it.
We’ve applied E7 across SaaS, manufacturing, retail, and professional services — and in every case, we’ve seen measurable lifts in conversions, engagement, or retention.
You’ve already invested in your team, tools, and product. We help make it all click — faster and with less friction.
This isn’t about rewriting your brand. It’s about unlocking more value from what’s already working — by aligning your message with your audience’s mindset.
Our Promise
What You’ll Get From Working With Us
- Messaging that resonates emotionally and converts logically
- Campaigns that get results, not just attention
- Sharper strategy across funnel stages and touchpoints
- Creativity that knows what to say and who it’s for
- More lift from assets you’ve already created
Why This Works
Most marketing still speaks from a brand’s point of view: “Here’s what we offer. Here’s why it’s great.”
We flip the script.
We start with: “Here’s who your audience is. Here’s what they value.” Then we build your message from there.
Because when you match message to identity, your work gets more reach, more resonance, and more return.
We don’t do fluff. We use tools that drive decisions.
smarter strategy delivered by experts
Ready for Messaging That Moves People?
Let’s talk.
In a quick, 30-minute strategy session, we’ll help you:
- Identify the core archetype driving your best customers
- Pinpoint messaging gaps you can fix today
- Explore how the E7 Framework can transform your next campaign
You’ve done the hard work building your business. We’ll help make sure your message reflects it — and gets the response it deserves.
It’s time your marketing strategy reflected how people actually make decisions — emotionally, instinctively, and powerfully.
Stop guessing. Start resonating.