Think You Know Your Audience?
8 out of 10 businesses are getting it wrong

You’ve got the product. You’ve got the team. You’re even investing in marketing — consistently, maybe even heavily.

But still, the results don’t quite match the effort.

You tweak the messaging. You retarget the ads. You rework the content.
And yet… that spark just isn’t there. The traction never quite takes hold.

Here’s the uncomfortable truth:
Most businesses are talking — but not connecting.

According to industry research, (HubSpot 2025), 8 out of 10 businesses are missing the mark when it comes to understanding their audience.
Not because they don’t care — but because they’re guessing.

The Silent Cost of Assumptions

Let’s be honest — we all make assumptions. It’s human.
We build customer personas based on what we think people want.
We target roles that seem important.
We lean on “what’s always worked.”

And that works… until it doesn’t.

Markets shift. Priorities change. Buyers evolve.
And suddenly, your content sounds like it’s speaking to a version of your customer that no longer exists.

Not sure if that’s happening to you? Let’s find out together — without the guesswork.
👉 Book a quick audience insight chat

Insight Is the New Advantage

It’s not more activity you need.
It’s better direction.

That’s where professional market research comes in — not the off-the-shelf kind, but custom insight that gets to the heart of:

• Who your real audience is today
• What they care about — emotionally and practically
• Where they’re active and who influences them
• How they make decisions
• Why they choose you… or don’t

When you know all that, your marketing stops feeling like a gamble and starts feeling like a strategy.

How We Turn Data Into Direction

At DVANA, we believe insight should fuel everything.
That’s why we lead with research — qualitative interviews, competitor analysis, behavioural mapping, persona deep-dives — to get a crystal-clear view of your market.

Then we translate that data into marketing that works:

• Messaging that resonates
• Campaigns that engage
• Content that converts
• Sales enablement that shortens deal cycles

We don’t flood you with dashboards or overwhelm you with noise.
We deliver clarity — and direction that drives results.

Because you don’t need more data. You need the right answers.

Precision Pays Off

One of our clients, a growing software firm, came to us frustrated.
They were generating traffic and leads, but conversions were crawling.
They were certain their ideal buyers were C-level execs — so everything was built for that audience.

But our research painted a different picture.

The real influence was happening lower down the chain — mid-level project managers who needed simplicity, not strategy. They weren’t looking to “transform the future of data operations.” They just needed tools that made their lives easier. Fast. Today.

So, we rebuilt their messaging. Streamlined the journey. Focused on quick wins and clear outcomes.

Within 8 weeks:

• Demo bookings tripled
• Email reply rates jumped 62%
• The average sales cycle shrank by nearly 30%

But here’s what really stood out:

“It was the first time in months our sales team felt excited to open their CRM on a Monday.”

That’s what happens when your marketing finally aligns with your market.

You Can’t Afford to Market in the Dark

If you haven’t revisited your audience insights recently, it’s likely you’re working from an outdated map.

And in today’s market?
Precision wins.

Because the businesses that grow fastest aren’t shouting louder — they’re speaking smarter.
They’re using insight to inform every move, from campaigns to conversions.
They’re giving their audience exactly what they need — sometimes before they’ve asked.

Let’s help you do the same.

👉 Ready to stop guessing and start knowing?
Let’s uncover what your customers really care about — and show you how to reach them with clarity, confidence and results.

📞 Book your audience insight call with DVANA today
(No pressure. Just smart, strategic conversation.)

DVANA
Cultivate. Accelerate. Dominate.