Stop the Sales & Marketing Wars
align your teams and boost revenue

Sales and marketing should be your biggest growth drivers. So why do they act like enemies?

Sales says, “Marketing sends us rubbish opportunities.” Marketing fires back, “Sales never follows up.”

Sound familiar?

Here’s the reality: Businesses with aligned sales and marketing teams generate 208% more revenue. But when they don’t? They leave everything on the table for competitors.

So, let’s be honest — is your business winning the battle or losing the war?

The Hidden Cost of a Sales vs. Marketing Battle

A fast-growing tech company was burning thousands every month to generate opportunities. They had more interest than ever. But instead of celebrating, their sales team was drowning in frustration.

"We can’t sell to these people!" the sales manager groaned. "They’re tyre-kickers, not buyers."

Marketing pushed back. “We gave you 500 opportunities last month, and you barely followed up on half.”

The tension was rising — and revenue was sinking.

Sales wasn’t wrong — many opportunities weren’t ready to buy. But marketing wasn’t wrong either — they were generating huge interest. The real issue? No one had defined what a good opportunity actually looked like.

Once we stepped in, we helped them:

✔️ Redefine what a qualified opportunity actually looked like (no more guessing).
✔️ Implement a structured follow-up process so sales never left opportunities hanging.
✔️ Align their messaging so customers got one clear, compelling story.

Within three months, conversions skyrocketed by 37% — and for the first time, sales and marketing felt like they were on the same team.

This isn’t just a tech company problem — it’s happening in every industry. But it doesn’t have to.

Why Sales & Marketing Clash (and How to Fix It)

1. Ever Heard This Before? "These Opportunities Are Rubbish!"

Marketing hands over an opportunity list. Sales barely touches it. Why?

• Marketing thinks an opportunity = anyone who downloaded an eBook.
• Sales wants opportunities who are ready to buy now.

👉 Fix: Define what a “qualified opportunity” actually is. Use a opportunity-scoring system so both teams agree when someone is truly sales-ready.

2. Sales & Marketing Miscommunication Is Costing You More Than You Think

Sales teams talk to potential customers every day. They know what people actually want. But marketing? They rarely get that insight.

👉 Fix: Set up weekly check-ins where sales shares real-time feedback, so marketing can adjust their messaging and strategy.

3. Confused Customers Don’t Buy — They Leave

Marketing promotes one message, but sales pitches something completely different.

• Marketing: “We’re the most affordable option!”
• Sales: “We’re the premium, high-quality choice.”

A confused customer doesn’t buy — they go straight to your competitor.

👉 Fix: Align messaging across all touchpoints — your website, emails, and sales calls should tell one clear, compelling story about your brand’s value.

4. Opportunities Are Slipping Through the Cracks

Ever wonder why some opportunities ghost you? It’s often because marketing and sales are using different systems that don’t talk to each other.

👉 Fix: Use a CRM that integrates both sales and marketing so no opportunity is left behind.

Stop Fighting. Start Winning

Sales and marketing aren’t enemies — they’re two sides of the same coin. When they work together, businesses don’t just survive; they thrive.

Now, imagine this instead:

✔️ Marketing generates opportunities that sales actually wants.
✔️ Sales knows exactly when and how to follow up.
✔️ Customers move through a smooth, seamless journey — without confusion.

How much revenue have you already lost because of sales and marketing misalignment? Every day you wait, more deals slip through the cracks.

Let’s fix it — before your competitors do.

👉 Book a free strategy session now.