Selling Dog Food to Cat-People
why your marketing is attracting the wrong customers

Imagine this: You lead the sales team at a company that sells high-quality dog food. Your marketing team is working hard — they’re launching campaigns, creating content, and driving engagement. The problem?

The people engaging the most — the ones clicking, commenting, and showing interest — are cat owners.

Yes, some of them also have dogs and your sales team does an incredible job converting them. But how much harder is it to sell dog food to someone who primarily identifies as a cat lover?

And more importantly — how many ideal customers are you missing because your marketing is targeting the wrong people? They are probably going to your competitors.

What If Your Marketing Attracted the Right Audience?

Now, flip the scenario. What if every lead coming into your funnel was a dog owner? Someone actively looking for premium dog food? Someone who truly cares about what their dog eats and is ready to buy?

How much easier would selling become?

Would a 5% increase in sales be possible? Easily.
Would a 20% increase be realistic? Absolutely.
Could you double or even triple your sales? That’s not just possible — it’s predictable and our goal.

The Hidden Cost of Attracting the Wrong Audience

Here’s the real problem: Every time your marketing attracts the wrong people, you waste time, effort, and money.

• Your sales team works twice as hard trying to convince the wrong people.
• The right customers — people eager to buy — are slipping through the cracks.
• You’re spending money on marketing that doesn’t convert efficiently.

Marketing should pave the way for sales, not make it harder. If your sales team is battling objections and convincing the wrong audience, it’s time for a change.

Are You Selling Dog Food to Cat-People?

Ask yourself:

• Are you getting engagement but struggling to convert?
• Do your leads seem interested but aren’t the right fit?
• Is your sales team working too hard to close deals that should be effortless?

If you answered yes to any of these, then it’s time to realign your marketing and sales.

How to Fix It

At DVANA, we bridge the gap between marketing and sales — ensuring that the right people (your dog-people) are the ones entering your funnel.

The result?

• Higher-quality leads
• More conversions with less effort
• A faster, easier sales process

Stop wasting time on the wrong audience. Let’s fix this today.

📩 Book a consultation now and start selling to the right people.