How to Love your Client
today and everyday

Did you know that 68% of clients leave a business because they feel undervalued? Imagine the opportunities you could unlock by showing your clients you genuinely care, right from the start. In a crowded marketplace, where competitors are just a click away, building relationships based on trust, empathy, and respect isn’t just nice to have; it’s essential.

Here’s how you can show your clients some love and turn them into loyal advocates who stick with you for the long haul.

1. Listen First, Sell Second

When was the last time you felt truly heard? For your clients, it could be a rare experience; and one that sets you apart. Listening isn’t just a box to tick; it’s a powerful tool for building trust.

One of our clients, a small tech startup, used customer surveys to understand what their audience really needed. They discovered their users didn’t just want a product; they wanted step-by-step onboarding support. By implementing this feedback, they tripled their conversion rate within six months.

Takeaway: Use surveys, personal conversations, or social media polls to gather insights about your clients’ pain points and dreams.

2. Speak Their Language

Picture this: you walk into a room full of people speaking a language you don’t understand. Confusing, right? That’s how your clients feel when your messaging doesn’t resonate with them.

For example, a wellness coach transformed their vague messaging, “Achieve balance” - into specific, relatable promises like, “Learn how to manage stress and sleep better in 30 days.” This simple tweak led to a 40% increase in email sign-ups.

Takeaway: Tailor your messaging to address the specific concerns, aspirations, and tone of your target audience.

3. Anticipate Their Needs

Loving your clients means thinking ahead. Don’t just address their current problems; offer solutions to challenges they haven’t even identified yet.

For instance, when working with a marketing agency, we noticed their clients struggled to understand analytics reports. We suggested creating simple, visually engaging dashboards. This not only impressed their clients but also made them feel supported and empowered.

Takeaway: Look for ways to deliver value that goes beyond the obvious.

4. Build Trust Through Transparency

Honesty is the best policy, especially when it comes to pricing, processes, and outcomes. One service provider we coached had a habit of over-promising delivery times. By resetting expectations with realistic timelines, and delivering on them, they increased repeat business by 25%.

Takeaway: Share clear, realistic expectations with your clients. Use testimonials and case studies to reinforce your credibility.

5. Delight Them with the Unexpected

A handwritten thank-you note. A personalised video message. A free resource tailored to their industry. These small, thoughtful gestures show that you see your clients as people, not just numbers.

One of our retail clients added a simple “Thank You” card with every first-time order. Customers loved it, and repeat purchases increased by 18%.

Takeaway: Look for meaningful, unexpected ways to show appreciation, it doesn’t have to be expensive; it just has to be thoughtful.

6. Be Consistently Reliable

Trust isn’t built overnight; it’s earned through consistency. A client needs to feel confident that you’ll deliver what you promise, every single time.

For instance, we advised an estate agent to send regular updates to their clients throughout the home-buying process. This simple act of communication reduced client anxiety and boosted referrals by 30%.

Takeaway: Reliability is your silent sales tool. Exceed expectations and show up consistently.

7. Empower Them with Knowledge

An informed client is a confident client. Educate your clients through free guides, webinars, or tutorials. For example, a SaaS company, launched a “How-To” video series that addressed common user questions. The result? A 50% reduction in customer support inquiries and higher user satisfaction scores.

Takeaway: Share your expertise freely. When clients see the value you provide, they’ll be eager to work with you.

Long Lasting Love

Loving your clients means treating them with care, respect, and empathy. When you build trust, show appreciation, and deliver consistent value, you’ll not only win their business but their loyalty.

At DVANA, we help businesses create meaningful client relationships that drive real growth. From crafting client-focused messaging to refining your sales funnel, we’re here to help you stand out, scale up, and dominate your niche.