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Article
Young woman with coloured powder blowing off her face, showing the art of sales and marketing.

Marketing or Sales

which comes first and which should?

Which comes first, marketing then sales, or sales then marketing? Is it the chicken or the egg? Which directs the business and…
Article
Bulldog with head resting on table, exhausted from trying without success.

Sales Rejection

when you're guaranteed to fail

Avoiding sales rejection means engaging at the right time is what we all want as it enhances sales, so engaging at the…
Guide
Team creating a Client Avatar at the flipchart.

Client Avatar Worksheet

how to fill it out for best results

A guide with examples to help everyone fill out a Client Avatar Worksheet, to get the details right, what to include, why…
Article
Businessman happy to have closed a deal due to a fabulous USP.

Unique Selling Proposition (USP)

what is your USP & how to make one

What is your USP? Find out what it is and how to create one. A USP forms the basis of your identity…
Article
Authentic or Hypocritical? Undecided.

Are You Authentic?

are you a hypocrite or genuine

Over the last few months, there have been many examples in the media of celebrities and other personalities being unauthentic. (smacks of…
Article
Young woman surrounded by Client Avatar images, trying to choose the right one.

What's a Client Avatar?

is it of use to me?

A customer or client avatar is the personality of your ideal customer or client. Everything to understand their wants, needs, pains and…

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